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IOS 14.5 Privacy Features : Why Does Facebook Hate Them ?

Apr 26, 2021
IOS 14.5 Privacy Features : Why Does Facebook Hate Them ?

Privacy has been subject to debate in the last few years as social media has become the primary source for communicating with friends and family as well as finding out what’s happening in the world around us. 



This convenience has not gone unnoticed , marketers and social media companies have leveraged the programmability of these media and found them to be the perfect solution to predict the most unpredictable of all beings in the universe , us , people.



For decades , big corporations have always been dying to get in front of our eyeballs and this has been very challenging because they had no direct way of actually finding out if the target audience was reached , therefore , feedback was very slow and data was very hard to decrypt and turn into information , necessary to aid in the growth of businesses and analysing the market. This all soon changed with the advent of the new age of communication that was ushered in , in the late 2000s. 



While social media companies are now big corporations sitting on top of billions , this wasn’t always the case. Social networks were not built with this in mind , do you still remember the crappy Facebook user interface in the late 2000s or even worse , the messy Myspace dashboard with everything all over the place like a teen boy’s room?


We are way past that and we have our tech overlords and the undying spirit of American capitalism to thank for the billions of dollars that have been poured in to facilitate the growth of startups like Facebook and Twitter that have grown into empires , shaping societies and becoming tools for manipulation and influence as was the case with the 2016 elections , something that still haunts American democracy until now. 



What platforms like Facebook and Twitter have done , is to leverage their popularity and large user bases by collecting personal data which can be commodified , packaged and sold to the highest bidder. 


Let’s face it , we all know that almost every website you visit has cookies and hidden Facebook pixels , tiny pieces of code that identify you and track you around the world noticing what you look at and for how long to try and figure out what type of things you like and spend time on.


Information like this is very important to sites like Facebook as they , in addition to data collected from other sources group it to create a digital shadow that helps advertisers market goods and services that they think you might like based on your online behaviour that has been tracked and monitored as you browse the web. 



While this has been the standard practice for social networks , data collection has become a very important topic in legislation as the weaponizing of data by bad actors to incite violence and spread misinformation has erupted countless havoc in many countries around the world. 



What Facebook has been good at, is understanding how humans like to share and using what they share as pieces of information that is stored for analysis and comparison with other data in the future and this is why so many businesses have been interested in advertising with Facebook because of its robust ad network . 


The problem with all of this , besides the Russian scandal and the Cambridge Analytica is that data collection has become this sort of natural thing that we feel tech giants should just do and get away with because we use their platforms for free , a point which Apple is against as it makes us involuntary subjects to corporate greed and unethical marketing. 


This clash of ideas has been the major source of rivalry between Cook and Zuck , a beef that has escalated as Apple tightens its grip over its users’ data , a policy that Apple believes is what makes it Apple. 


Apple Inc. has always wanted to be different and the focus on privacy is not new to the company , Steve Jobs spoke timelessly about the importance of privacy as a business principle , an ideal not shared by many Silicon valley companies. 



Apple’s new ios 14.5 is nothing short of what Tim Cook promised Apple users earlier on. Apple is not attacking platforms like Facebook per se , it's just making it difficult for Zuck to sneak in and collect your data without your acknowledgement. 


Apps like Facebook will now require user consent to track , a major blow to Facebook and other ad networks as it will threaten the business of  targeted ads which have been the major source of online ad revenue for these tech giants. 


Facebook is more concerned that many users will simply deny it access , crippling its plan to maximize revenue accrued on ads run on Apple devices.



Despite this being a major issue when it comes to Apple , the majority of smartphones run on Google’s Android OS , an open source software which is loosely regulated unlike Apple’s operating systems. 



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