Zendesk

Specialist, Engagement Marketing

Zendesk

Remote Full-Time

March 26, 2022

Job Description

We’re looking for an email marketing specialist who can make an immediate impact on our team. In this role, you will combine your current knowledge of email marketing skills and standard methodologies to support our prospect and customer marketing programs. You will implement and scale email campaigns that engage our customers at different stages of the Zendesk journey and drive conversion, adoption and retention rates. You will have the opportunity to learn from and work with our fellow marketing hard workers, as well as cross-functionally, to build, test and help strategize email campaigns that are essential to the success of our customers.

Responsibilities:

Tactical



  • Build/modify HTML templates for email campaigns.

  • Build and deploy email campaigns with the required audience segmentation and filters.

  • Resize and modify graphics/images used within email templates.

  • Aid in list uploads, targeting, lead opt-out requests, and subscriber profile updates.

  • Run and set up email AB tests and holdout groups.

  • Collaborate with designers when vital to build new HTML templates.

  • Assist email team with maintenance of shared Eloqua components and other processes.


Reporting & Strategy



  • Run weekly audit reports to supervise performance of primary campaigns.

  • Report performance and tests and help drive optimization for each. Evaluate the data and come up with copy/ design iterations that can be tested to continuously improve engagement.

  • Work closely with Coordinated Marketing and Product Marketing teams to keep content in ongoing campaigns up to date and consistent with our brand, company and products.

Requirements:



  • BA/BS degree in marketing, business, or a related field

  • 3-4 years working in marketing and 1-3 years experience in email marketing

  • Experience working with Eloqua or a comparable marketing automation program

  • Proficient in HTML!

  • Analytically minded, comfortable manipulating, visualizing and interpreting data in excel

  • Experience with A/B and multivariate testing

  • Ability to supervise multiple projects with multiple collaborators. Excellent project management skills, attention to detail and proactive approach to getting things done.

  • Good knowledge of CAN-SPAM regulations

  • Copywriting / copy editing skills

  • Enjoy working cross-functionally with other teams!

  • Photoshop & Salesforce experience recommended