Demand Generation Manager


US Locations Only; 100% Remote

March 22, 2022

Cognosos leads the market in delivering real-time asset location and tracking intelligence. Our lightweight platform deploys quickly both indoors and outdoors, delivering an unparalleled combination of price and performance that is now tracking over 100,000 assets across industries including automotive, logistics, and healthcare. Join our dynamic team as we accelerate our momentum in our current markets and prepare to launch into our next ones. You’ll have the chance to make your mark working for a fast-growing start up in the IoT space.

We are looking for a skilled and results-driven Demand Generation Manager to develop and execute multi-channel campaigns using a complete set of digital marketing tactics (i.e., SEM, SEO, email, content syndication, display advertising, retargeting, etc.). The Demand Generation Manager will create the road map for our digital marketing programs, developing strategies and tactics that effectively generate and progress leads to fill the sales funnel, and drive awareness among our ideal customer profiles.


  • Work closely with the director of marketing to understand business objectives and revenue goals, as part of digital strategy development

  • Develop and execute multi-channel demand generation campaigns that leveraging email, paid search, programmatic, social, web, SEO, etc…

  • Leverage A/B and multivariate testing to optimize campaign performance

  • Manage and maintain CRM, create dashboards that clearly illustrate marketing activity and impact, support sales team with sales process flow within the CRM, training and enforcement of processes

  • Oversee paid media campaigns on Google, LinkedIn, Facebook etc… that drive lead generation and awareness

  • Own the administration of the company’s marketing stack, including HubSpot, ZoomInfo, WordPress

  • Coordinate with appropriate internal teams on content creation to highlight most pertinent messages for customers and prospects

  • Act as manager on social media accounts

  • Work with the director of marketing and sales team on lead qualification, marketing-to-sales handoff processes, etc.

  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, etc…

  • Proactively learn about emerging digital marketing trends to inform future growth strategies and opportunities.

  • Act as the owner of our website performance, with a focus on optimizing for search and user experience.

The ideal candidate for this position:

  • Is creative and multimedia savvy, and has a strong background in B2B marketing with a proven track record of building multi-channel demand gen programs

  • Has a deep understanding of digital demand gen tactics, including SEO/SEM, paid search, programmatic, email, social media, content marketing, etc…

  • Is proficient with Word Press, HubSpot, ZoomInfo, Google Analytics, and Adobe Creative Suite

  • Is an excellent writer, demonstrated by a strong portfolio of content examples and writing samples

  • Is a multi-tasker and able to manage concurrent, cross-industry campaigns

  • Possesses strong analytical skills, with the ability to measure and report on marketing effectiveness and optimization strategies

  • Is a good communicator and is comfortable engaging across teams to gather information and input for digital marketing efforts

Demand Gen Manager Requirements:

  • Degree in Advertising, Marketing, Communication Science or equivalent.

  • 5+ years managing concurrent and/or cross-industry, multi-channel, B2B digital marketing campaigns.

  • Excellent written and verbal communication skills.

  • Excellent interpersonal skills.

  • Insightful and perceptive.


Salary + incentive stock options commensurate with candidate’s experience and track record of success. Full benefits (health, dental, vision, 401(k) and unlimited PTO).